Step 1: Decide on the Type of Web Site You Need The type of Web site you need depends on the nature of your business and the goals you have for the site. A brochure Web site is the easiest to build (www.earlsnyc.com is a good example). These sites combine the roles of brochure, yellow pages ad, and direct mail piece. Brochure sites are used primarily by restaurants and other small businesses that need to drive foot traffic to their physical...