What is Data Quality and How Do You Measure It for Best Results? We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a basic understanding of data quality, many people still don’t quite grasp what exactly is meant by “quality”. For example, is there a […]
What You Need to Know About Google Maps’ Promoted Pins Image via Shutterstock. According to the most recent numbers, about one billion people around the world have downloaded Google Maps and use it to reach 1.5 billion destinations each year. That’s a lot of searches and web traffic. But of equal interest to Google and […]
Build a Better Home Page Strategy: How multiple objectives on a homepage increased clickthrough to a single page by 52% Homepages are among the most difficult places for marketers to optimize for a few of reasons: Internal company politics can create a battle for real estate on the home page that may or may not […]
That Time Unbounce Stopped Posting for 2 Weeks… And Scored 700 New Leads In my kitchen I have a poster that reads, “SLOW DOWN.” It’s a simple reminder, but one that I need constantly. Walk more slowly. Stop and appreciate the simple things. Take a break and call your mom. We live in an era […]
Page Templates Tested: How a few UX tweaks to 45 template pages generated a 52% increase in leads Does UX really make that much of a difference? Besides being an important business question, there’s an entire industry of UX professionals who count on it making a difference. Sure, intuitively, we think it will. And there’s […]
7 Thank You Pages That Take Post-Conversion to the Next Level You can do better than that. Image source. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of […]
Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement Mike Loveridge is the Head of Digital Conversion Optimization at Humana. In his position, he has conducted more than 300 tests, and achieved a 70%+ win rate. No matter how you slice it, he is an expert in […]
[Infographic] How to Create an Effective Testing and Optimization Plan Editor’s Note: This is the third step in last week’s post by Adam Lapp. Here’s Adam… Paul Cheney Managing Editor MarketingExperiments If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the […]
Reputation Refinery’s Google Reputation Repair Kit [infographic] If you’re looking for a quick primer on how to fix your Google reputation, Reputation Refinery (owned by Andy Beal) has put together an infographic that does just that–help you repair a damaged search engine reputation. Download Reputation Refinery’s Google Reputation Repair Kit infographic.
Friday Roundup: Vine for Kids, Facebook measures lift and more It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine […]
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