Did you know…
Kodak got its name because the founder thought the letter K sounded strong and incisive?
Lego comes from the Danish “leg got” which means “play well?”
WD-40 was named so because the formula was finally successful on its 40th try?
My point is, you do NOT need a business name generator to come up with a creative name for your business.
I rest my case.
I know I know, pet businesses are easy for creative names. But creative doesn’t have to mean funny. It just has to have character.
So in this post, I’ll be sharing over 200 business names ideas and examples to help you come up with business names that are catchy, personal, cryptic, thought-provoking, bold, and more.
The examples accompanying each idea are real business names, so use them only as inspiration. See the end of the post for ways to check for business name availability in your state and the U.S.
Here are the categories of business name ideas this post covers:
Creative business name ideas
Unique business name ideas
Catchy business name ideas
Smart business name ideas
Small business name ideas
Marketing company name ideas
Media company name ideas
Consulting company name ideas
Technologies company name ideas
Security company name ideas
There are so many ways to be creative with your business name. Here are just a few ideas.
Think about adjectives that describe your customers or how they want to feel as a result of your products or services. For example, “intrepid” means fearless and adventurous—a good name for a travel company!
Ibotta, Inc. (consumer services)
Wanderu (hospitality & tourism)
Aceable, Inc. (online learning)
Defendify (security)(Plus, how freaking fun is this word to say?)
Twisters Gymnastics Academy
Aims Community College
Marathon Physical Therapy
We claim to hate cliches, but our brains inherently trust that with which it is familiar, so this isn’t a bad way to go. Plus, not all common phrases are annoying cliches. Try out idioms, famous quotes or lyrics, or just small bits from them.
When Pigs Fly (food)
Light As a Feather (health and beauty)
More Than Words (retail)
Top It Off (fashion)
Bent Out of Shape Jewelry
To Each Their Own, LLC (beauty salon)
Like You Mean It Productions
What You Will Yoga
EBA’s (Everything But Anchovies)
Soft As a Grape (clothing and retail)
There are tons of characters in history and entertainment that signify traits or qualities you may want associated with your business. Here are a few examples:
Atlantis Sports Club & SpaAtlantis is a legendary utopian civilization.
Saga InnovationsA saga is a long story of heroic achievement.
Atlas VenturesAtlas is the Greek god of endurance and strength
Jarvis SurgicalJ.A.R.V.I.S is Just a Rather Very Intelligent System, a character in Marvel movies..
Then again, Jarvis is also a name that translates to “spear man” which also works… (Image source)
Catchy business names are easy and fun to say and stick well in peoples’ memories. Here are some ideas on how to come up with a business name that rolls off the tongue and plants itself in the brain.
There are ample ways to be clever here. Just make sure that the word combo is actually easy and intuitive to say, and doesn’t just look good written out. For example, ValiDaTEk is clever (validate + technology), but is it “va-LID-a-tek” or “val-i-DAY-tek”? These are micro interruptions that can subconsciously deter someone from referring or even contacting your business. Here are some fun combo business names:
Perficient (proficient, perfect, efficient)
Want to know another copywriting psychology fun fact? The cognitive fluency of a piece of content influences how true or trustworthy the reader perceives it to be. And we all know how fluent rhyming words read (and get remembered).
The Knickknack Shack
Los Amigos Taqueria
Chic Boutique Consignments
The best part of the alphabet.
Alliteration is another easy way to come up with a catchy and cognitively fluent business name. Here are some alliterative examples for you:
Clickety Clack (game store)
Horizons for Homeless Children
The Tiny Tassel
Mighty Mule (security)
Decorating Den Interiors
Encore Electric, Inc.
Beet Box Cafe
“Creative” and “unique” are interchangeable adjectives, but for the sake of this post, I’m allotting this category of business name ideas to those of eccentric nature.
I’m not even kidding here. It would seem as though any combination of animals, colors, and organic matter is game for a business name—even if the name gives no indication of the business type.
Arctic Wolf Neworks, Inc (cyber security)
The Zebra (car insurance comparison website)
Purple Mango (this is the name for a cafe, a skincare and laser office, and a media company)
Blue Kite Web Solutions LLC
The Maroon Door (restaurant)
Unchained Carrot (marketing)
The Orange Goat (restaurant)
How to come up with a unique business name: Combine (1) color + (1) animal or plant.
Words that define themselves by their very pronunciation? Prime business name material. Plus, these words usually help indicate what kind of business you are.
Clink Boston (a bar)
Crunch and Munch (also rhymes!)
Crunch Fitness (not used as onomatopoeia, but still a fun word!)
Whoosh Auto Care
Beep Beep Auto School
Whizz Kids Tutoring
This all depends on your industry, brand, and personality. For example, using slang or movie titles isn’t going to fly for an insurance company, law firm, or consulting business.
The Breelancers (brie/cheese store)
Weed Man Lawn Care
Real Imposters Jewelry
Indiana Bones and the Temple of Groom
Can you even?
These business names may not be as catchy or creative, but they contain words that are meant to reflect the value proposition or core values of the company. Keep in mind though, that this can put your business under extra scrutiny.
This could be a good way to keep your core values at the forefront of your employees’ minds. But again, they’ll also be at the forefront of your customers’ minds too—which can raise expectations. Not saying you can’t meet them—but no business can please everyone.
Kindness Animal Hospital
Patient First Chiropractic & Physical Therapy
Persistence and stick-to-itness go hand-in-hand with education and career success. (Image source)
Similarly, you could go with a name that highlights an element of your value proposition. Just remember that unfortunately, there are people out there just waiting to find a reason to to complain. The second someone has a hard time at your EZ Eyecare business, you’ll be sure to hear it from them.
Bottom Line Tax Services
Anytime Fitness (24-hour gym)
Holistic Business Excellence
One Stop Painting & Renovating
Reliant At Home
EveryStep (home care)
5280 Digital (5280 feet in a mile)
Five Star Senior Living
Right idea, brave move. (Image source)
Most business name ideas can work for any size business, but here are some suggestions geared specifically for small businesses.
While larger businesses and corporations might end their business name with their product/service (Apex Technologies) or a word with a large connotation (“group,” “corp,” etc.), small businesses can go with more personable “people” words. These often represent the founders or owners of the business.
The Moving Guys
Ruggiero Brothers Oil
The Tree Fellas
The Coffee Girl
The Building People, LLC
The Wine Guys
The Wine “Company” just wouldn’t have that same small business feel. Image source
One way to add a little creativity is to use a family pronoun in another language (if that language is relevant to you personally or your business). You can also use synonyms.
Amigos Barber Shop
Tatte BakeryTatte means grandma in Hebrew.
Zio’s Deli Zio means uncle in Italian.
Aegis Chiropractic & Physical Therapy
Aegis is another word for the protection, backing, or support of a person or organization. (Image source)
Embrace the smallness of your business! Use words to emphasize small things, or better yet, small things with big power.
Think Big Work Small
Small Ax Creative
Small Potatoes Catering
Small Dog Creative
Tiny Legend Learning Academy
Make it known that you’re a small business with big impact. Image source
Local businesses tend to be more authentic and personable, and consumers are generally inclined to support them. Feel free to amp up your business appeal by using local language in your business name.
Nearby Notary LLC
Bonus: 149 is this restaurant’s street address number. Image source
Now we’re going to head into some company names for specific industries, including marketing, media, consulting, technologies, and security.
Marketing company names tend to contain words associated with growth, visibility, and attention.
The Bureau of Small Projects
Digital Dive Marketing
She Runs It
Be Busy Being Awesome Agency
The Growth Co.
Be Seen Solutions
Color 9 Creative
The Invisible Paintbrush
Fill the Gap Marketing Limited
Empiric means verifiable through observation. (Image source)
I learned upon writing this post that media company names are the most eclectic ones out there. There isn’t really a common theme other than the fact that they’re all kinda quirky and fun.
Big Honcho Media
Tiny Milkshake Media
Because media company.
Consulting company names tend to contain words associated with foundation, authority, collaboration, impact, achievement, and reward.
Archimedes (greek mathemitician)
Alliance Solutions Group
Data Driven Decisioning
Fresh Squeezed Ideas
Ground floor Consulting
Holistic Business Excellence
Incrementa uses “unconsulting” as a term to indicate that the client is the real hero. (Image source)
Technology company names contain words associated with intelligence, forward thinking, agility, the ether (air and space), and connectivity.
Let’s Think Wireless
After all, as Francis Kingdom Ward puts it, “Questions are creative acts of intelligence.” (Image source)
Reef Technology (love this one)
Converged Communication Systems
Stratosphere Networks, llc
SAGE Integration, Inc.
Savant Systems LLC
A plexus is a network of nerves and vessels in the body. (Image source)
Securitiy company names use words associated with vision, strength, speed, readiness, and instinct.
3rd Eye Surveillance
4Front Engineered Solutions
Alpha Arseanl LLC
Doesn’t get much stronger’nat. (Image source)
Castle Defense 360
Champion Alarm Systems, Ltd
Defendify (this is my personal favorite)
Eagle Eye Systems
Eye Spy Security
FIDO Alliance (Fast Identity Online)
Fierce Access Distributors LLC
A venomous sting operation? I’ll take it. (Image source)
Keeper Security, inc.
Nuance Communications, Inc.
Rapid Security Solutions, LLC
Safe Haven Security
Silent Sentinel Stealth Monitoring
Super catchy, rhymes, and uses alliteration! (Image source)
Ultrasafe Security Specialists
And remember, as mentioned above, these are real business names, so stay away from infringement by checking your business name idea with the US Trademark Checker as well as entity name availablity in your state.
Have any cool business names to add to this list for inspiration? Let us know in the comments!