in2marketing-logo

IN2 Marketing

9 Digital Marketing Tips for the Holidays

Categories:

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive…

Keep Reading

But Really, When is the Best Time to Post on Instagram in 2022?

Categories:

You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom? The best time to post on Instagram is sort of like that. Except every marketing blog thinks it’s Rafiki. And Simba [aka the data] is like “I’m not so sure about…

Keep Reading

An In-Depth Guide to Google Analytics 4

Categories:

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too.  Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for…

Keep Reading

Keyword Cannibalization: What It Is and How to Avoid It

Categories:

Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization.  Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking.  However, this strategy can backfire…

Keep Reading

How to Do Healthcare and Medical SEO

Categories:

All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious…

Keep Reading

A Deep Dive Into Google Data Studio for Marketers

Categories:

Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data…

Keep Reading

The Impact of Continuous Scrolling on SEO

Categories:

Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You always hear marketers talking about the…

Keep Reading

But Really, When is the Best Time to Post on Instagram in 2022?

Categories:

You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom? The best time to post on Instagram is sort of like that. Except every marketing blog thinks it’s Rafiki. And Simba [aka the data] is like “I’m not so sure about…

Keep Reading

11 Creative [Copy & Paste!] Holiday Customer Appreciation Messages to Send This Year

Categories:

To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year! How about…

Keep Reading

Best Merchant Services

Categories:

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.”  Regardless of what you call them, it’s important to…

Keep Reading

How Backlinks from Different Page Locations Are Worth More (Or Less): Not All Backlinks Are Created Equal

Categories:

If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant sites are far more valuable than links from random sites in another industry. Links from spam sites can actually hurt your website. How do you…

Keep Reading