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7 Tips for Image Optimization

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Are you looking to gain an edge in SEO? If your image optimization isn’t up to snuff, you could be missing out on traffic, user engagement, and sales. Google looks at more than 200 factors when deciding which website to rank for a specific search query. While having a well-optimized…

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The 6 Biggest, Baddest Social Media Platforms of 2022 (+How to Wield Their Power)

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This is me, skipping the generic intro with stats about how many people use social media today. This is also me, skipping the “mystery” element of the intro as I’m 99.99% sure you can already guess what the most popular social media sites are in 2022. What you can’t guess,…

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Your Step-by-Step Guide to a Successful Website Migration

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Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist…

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10 Free Google Ads Tools You Didn’t Know About (But Should)

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Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot…

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The Ultimate Guide to Improving Your Website Performance

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SEO is one of the most-used (and most important) website optimization strategies. However, great content, backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely…

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3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

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Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a…

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What Are Soft 404s and How to Fix Them

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You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These…

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The Best Marketing Schools and Degree Programs

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Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. However, if this field entices you and…

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9 Free Blog Post Templates Guaranteed to Drive Traffic (From Our Top Performers!)

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According to HubSpot, businesses that blog get 55% more website visitors than businesses that don’t. According to DemandMetric, businesses that blog produce 67% more leads monthly than those that don’t. And according to us, blogging just got 100% easier. Because we’ve gone ahead and compiled nine blog post templates for…

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What Google’s Product Review Update Means for Your Ecommerce Site

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Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has…

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11 Must-Try Landing Page Trends & Ideas for 2022 (with Examples!)

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I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You…

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