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Examples of Sites with Great Content & What You Can Learn From Them

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Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what…

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7 Reasons Why Yandex Matters for SEO

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If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. At this point, you likely already want to optimize your site for Yandex SEO. However, before you start loading your site with Russian backlinks, let’s take some time to break down this…

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The 85 Best Small Business Ideas for 2022 (by Category!)

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Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig work, freelancing, or starting a small business. And let’s be honest, everyone has at least thought of quitting their job working for The Man at least twice or thrice (a…

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Subject Matter Experts: Why You Should Use Them and How to Find Them

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In a world of information overload, subject matter experts (SMEs) are more important than ever. SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. Their specific knowledge and expertise can be of value to your readers, but…

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The 9 Best Free Google Ads Training Courses for Every Level

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Things that are easy to learn: -How to do the moonwalk. -How to win friends and influence people. -How to ride a bike. Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you… …like,…

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How to Attract and Keep Employees at Digital Marketing Agencies After the “Great Resignation”

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Employee turnover is a huge cost to any business. These costs have the potential to be incredibly damaging to marketing agencies. It hurts their productivity, increases costs, and can even compromise client relationships.  Unfortunately, it’s a problem likely to get worse.  You may have heard about the great resignation, but…

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9 Digital Marketing Tips for the Holidays

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Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive…

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But Really, When is the Best Time to Post on Instagram in 2022?

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You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom? The best time to post on Instagram is sort of like that. Except every marketing blog thinks it’s Rafiki. And Simba [aka the data] is like “I’m not so sure about…

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An In-Depth Guide to Google Analytics 4

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When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too.  Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for…

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Keyword Cannibalization: What It Is and How to Avoid It

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Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization.  Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking.  However, this strategy can backfire…

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How to Do Healthcare and Medical SEO

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All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious…

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